Brand Public

The company

Wild Peacock Products (PTY) Ltd is a uniquely owned family business established in 1991. The company’s success developed over the years due to valuable customer relationships, promising suppliers and other strategic partners. Their primary philosophy is to source high-end quality products based on sustainablility, ethical company structures and long-term relationship.

Brief

The brand required a clear and defined new visual identity system that allowed for the development of corporate applications in an agile and coherent way, as well as guidelines for the creation of new lines of business and products. With the expansion of the company, it was vital to design an identity that illustrates the real values ​​and product offering of the company.

Result

Wild Peacock's rebrand incorporates a bold new identity, including a new logo and visual design system for all corporate collateral, advertising & marketing material and a new website. We did a complete redesign of the core brand taking into account some details of the previous logo and designed a new identity that sets the path for future growth.
Branding & Identity

The new Logo

Oranienbaum is a modern font with well-defined features and a classic & timeless design. With its pronounced serifs, contrasting geometry and flowing lines it represents strength, honesty & tradition. Why pre-dominantly Blue? It is perceived as trustworthy, dependable, fiscally responsible and secure. It inspires stability and trust. Strongly associated with the sky and sea, blue is serene and universally well-liked.

Brand Public
Brand Public
Brand Public
digital • online presence

the wild peacock website

Brand Public Wild Peacock
Marketing & Advertising • Print

New Product Catalogues

PHYSICAL ADDRESS:
16 Stoffel Smit Street
Plankenbrug, Stellenbosch
7600
ORDERS AND ENQUIRIES:
T: 021 801 3663/4/5
F: 086 577 3663
hE: food@wildpeacock.co.za
  • CategoryBRANDING / DIGITAL / CONTENT CREATION / ADVERTISING & MARKETING
  • PhotosEYE POETRY PHOTOGRAPHY
  • 4
next

GoGravel Photo Safaris